Woonallee Sale Report

11 February 2008

Woonallee records raise the bar even further
The first 3 Premier Genetic Simmental sales set benchmarks for South Australian beef cattle sales, but the evolution of this sale into 2 individual sales, saw these benchmarks raised even further at the 2008 Woonallee Premier Genetic Simmental Sale at Furner, SA last Friday.
When the Baker family’s Woonallee sale commenced at 11am in front of a large crowd containing 80 registered bidders, even the excited anticipation around the high quality new genetics that were about the come through the ring, gave no indication of the records that were to follow.
Less than 3 hours later the stud had achieved a total clearance of their 61 lots on offer for a $349,900 gross, with the highlight being a new SA on-property auction record price for a beef breed bull of $30,000. This price also equalled the current Australian auction record price for a Simmental bull.
However this was not the only highlight, as 8 of the 31 strong Simmental bull offering went to stud breeders for a $14,687 average; with the second top price of $23,000 equalling the previous highest price for this sale, received in 2005.
Despite the fact that buying support came from all Australian states and New Zealand, it was Western Australian buyers who made that state the standout sale supporters. Four bulls went to WA for a $20,250 average price, including the 3 top priced bulls.
Audrey Weightman, Topweight Grazing, Margaret River, was the successful purchaser of lot 5, the $30,000 record breaking bull. Named Woonallee Buddy B87 (ET), the bull was sired by Buzzard Hollow Ranch Doorn and was out of a BHR South African blood dam. Audrey outlasted a determined, but ultimately disappointed Peter Cook, Barana Simmentals, NSW who was underbidder.
His full ET brother, Woonallee Brigadier B88 came in at lot 6 and went for $18,000; also to WA. Successful buyers were Charles, Beryl, Peter and Jen Cowcher, Willandra Simmentals, Williams, WA who bought via phone.
Tony and Loreen Kitchen, Bandeeka Simmentals, Elgin, WA had set the equal Woonallee high of $23,000 when they were successful in purchasing lot 4, the 986kg Woonallee Benefactor B46, sired by BHR Mystique. They outlasted Tony and Helen Donahue, Singleton, NSW to secure this tremendous carcase & top structured sire.
Rounding out the WA buying raid on the top genetics were KC & JR Hard, Naracoota stud, Denmark. They picked up the pure South African blood bull, Woonallee Blockade B128 (ET) at lot 9 for $10,000. The 4 bulls that sold to WA breeders averaged a tremendous $20,250.
Not all of the top genetics went west, with DWJ & JL Bradshaw, Wandoan, Qld successful in purchasing lot 3, Woonallee Boost B594; a tremendous, yet soft carcase bull for $15,000. This bull was very highly regarded by many pundits pre-sale and it was only because of his blonde colouring that he was even offered for sale and subsequently why he was bypassed by some of the high bidders.
Keeping the local SA Simmental breeders in the headlines was Kangaroo Island breeder Rob Ness. A repeat Woonallee client, Rob purchased lot 13, Woonallee Blackmagic for $12,000. This deep and soft easy doing bull with a tremendous temperament was sired by the South African blood sire Woonallee Satara and was out of the 2005 Adelaide Royal Supreme exhibit. He was arguably one of the ‘steals’ of the sale.
Regan and Karen Burow, Yerwal Estate, Lucindale rounded out the stud buying; picking up 2 exceptional value bulls at lots 12 and 20 for $6,000 and $3,500 respectively.
While the quality was indisputable, with these sale highlights it would be easy to presume the sale lacked value. However, there was plenty of real value buys through the offering of 31 Simmental and 6 Composite bulls. Nearly 50% of the catalogue sold for $5,000 or less and 28% made from $2,500 to $4,000, which despite any seasonal restrictions is almost bargain buying in today’s beef industry.
While NSW, Victorian and Tasmanian stud buyers missed out on the high selling stud bulls, they had a strong impact on the commercial sales, competing very strongly with South Australian commercial producers.
Repeat buyers, Ross Marriot and family, Murroka, Leongatha, Vic were back again and were the volume bull buyers of the sale. They were successful in purchasing 4 bulls in total at a $5,563 average and at a high of $7,000.
John and Jennifer Turner, Mahonga Park, through Paul & Scollard, Albury NSW paid $7,000 (x2) and $6,500 in picking up 3 top commercial bulls.
WA Doelle & Sons, Edenhope got in early and picked up lot 1 for $8,000; a bull that had been used in the Woonallee stud herd for the 2007 mating.
Barry Stewart, Tasmania purchased lot 21 for $7,000 on his own account, then lot 22 for $7,500 for Elphin Pastoral P/L, both through Elders Tasmania.
Thirteen South Australian commercial breeders, mostly from the Millicent area were successful in purchasing bulls. All were single bull purchasers with the exceptions of CI and MK Bateman and TA & AM Oakley (both from Millicent) who purchased 2 bulls each. As an example of the value that was evident, the Oakleys picked up lots 17 and 25, both excellent South African genetic bulls for only $3,000 and $3,500 respectively, buying through Landmark’s John Watt.
The six yearling Composite Simmental/Angus bulls sold to a high of $6,250 to Neutral Junction Props, Furner through Denis Manhood Livestock. These six averaged $3,958.
In the female offering, interstate and international buyers purchased all 13 heifers and both pregnant recipients offered.
The first heifer offered, Woonallee Arabella C51, was rated by Woonallee as the best heifer they have offered and described by auctioneer Leigh Allan as the best heifer he has ever had the privilege to sell in a long and distinguished career as a stud stock agent and auctioneer. This heifer set the high price in the female section of the sale when knocked down for $6,500 to Kerry & Lynda Nankervis, Lynmar Farms, Taranaki, New Zealand. Accompanied to this year’s sale by their daughter Jenna, they had purchased the previous Woonallee high selling bull at $23,000 in the inaugural 2005 sale. This year they also purchased another heifer for $4,000.
Bill and Elaine Sleep, ‘Ballanbri’, Woolsthorpe, Vic, were the volume heifer buyers, picking up 4 from $2,750 to $3,750 in excellent value buying. Their purchases included lot 53, with the Baker family donating the proceeds from this heifer to the Young Simmental Breeders group. Joe and Joanne Peel, Haliotis Fisheries, Bairnsdale have purchased very strongly in past female offerings and were again prominent this year. They picked up 2 heifers to $4,750 and then added both pregnant recipients offered, paying to $5,000 for one of these.
Justin Staley, Yarram, Vic purchased 3 heifers to the second top of $5,000, while Wade Jordan, Tamworth, NSW paid to $4,000 for two to round out the stud female catalogue.
15 commercial Simmental/Angus cross mated heifers were also offered, with Muriel Capel purchasing 11 of these @ $1,500 each through Elders Adelaide, to be the dominant buyer.
The offering of 6 semen packages in 2 exciting young sires (Woonallee Boulder and Moneymore Romulus) averaged $1,050/package of 10 straws, selling to a high of $135/straw for two Boulder packages.
Sale Summary
Overall: 37 offered and sold to $30,000; grossed $266,500; & averaged $7,203.
Breakdown: 31 Simmental bulls sold to $30,000; grossed $242,750; & averaged $7,831.
6 Composite yearling bulls sold to $6,250; grossed $23,750; & averaged $3,958.
Semen: 6 lots of 10 straws sold to $1,350; grossed $6,300; & averaged $1,050
13 Simmental heifers sold to $6,500; grossed $47,500; & averaged $3,654.
2 PTIC recipients sold to $5,000; grossed $7,500; & averaged $3,750
15 PTIC commercial heifers sold to $1,500; grossed $22,100; & averaged $1,473.
Overall sale gross       $349,900
Sale Agents                Elders Ltd
Auctioneers                Leigh Allan & Ben Finch
Leigh Allan, Ben Finch, Lizzy & Tom Baker and Audrey Weightman, with the $30,000, Woonallee Buddy
Peter McWilliam, Kerry, Linda and Jenna Nankervis, New Zealand
Woonallee Buddy - $30000, to TopWeight Simmentals WA
Woonallee Benefactor - $23000, to T&L Kitchen, Bandeeka, WA
Woonallee Brigadier - $18000, to the Cowcher Family, Willandra Stud, WA
Woonallee Boast (P) - $15000 to D&J Bradshaw, Wandoan, QLD
Woonallee Black Magic - $12000, sold to R Ness, Seddon Simmentals, Kangaroo Island
Woonallee Blockade - $10000, sold to K Hard, Naracoopa Stud, WA