Woonallee / Waterfront Sale

13 February 2007

In livestock breeding it is generally acknowledged that the only expensive bulls are the ones that don’t breed to expectations. Bulls with the best performing genetics behind them attract stronger competition and achieve higher prices, yet they are invariably still the best value buying when considering the extra income they generate for their purchasers.
 
Astute stud and commercial cattle producers recognise this, and again many of them flocked to the 3rd Premier Genetic Simmental Sale, staged by the Woonallee and Waterfront studs at Furner in south east SA, to compete for the elite performance bulls and females on offer.
 
A big crowd of over 300 people, including more than 60 registered bidders from 5 Australian states and overseas, saw this sale again live up to its industry leading reputation. The outstanding result was matched by the quality and presentation of the stock by both studs (scroll down to view photos).
 
For the 3rd successive year, this sale achieved a top price exceeding $20,000; with the 30 Simmental and 3 Composite bulls averaging $6,159, while 12 unmated heifers sold to $8,250 and averaged an exceptional $4,417. Two pregnant recipients rounded out the sale at an average of $2,875, pushing the overall sale gross to $262,000 for the 47 lots sold. Auctioneers, Leigh Allan and Ben Finch, operating for sale agents Elders Ltd, had no trouble extracting bids that came at a rapid fire rate, despite the dry times still being experienced in most of the country.
 
While the sale was very successful overall, there was still super value buying to be found by commercial breeders. Sixteen of the 33 bulls that were sold (48%) made from $3,000 to $5,000, which is great value in any sale, let alone one that offers elite performance genetics like this one. For example, Dale Bateman, Kanangra Props, Millicent, SA purchased Waterfront’s 2006 Adelaide Junior and Grand Champion bull for only $3,000; an absolute bargain any day of the week!
The sale commenced with 2 young spring drop Woonallee bulls offering new genetics direct from South Africa. These were brought forward from their lots 17 & 18 cataloguing positions; a fact appreciated by the competing bidders.

Gary and Jacqui Rahley, ‘Aussie Park’ stud, Clifton, Qld were the successful bidders at $21,000 for lot 17, Woonallee Kaino A57. They outlasted a Western Australian syndicate of Audrey Weightman (Topweight Simmentals, Margaret River) and Brad and Jenna Patterson (Bullock Hills, Katanning), who operated by phone through Ben Glatz. The Rahleys have been regular attendees at this sale and were determined to purchase this young sire to improve their stud. They  said that they considered him to be carrying some of the best performing Simmental genetics in the world.

Also regulars at this sale were Derek and Shelley Piper, ‘Orana’, Coolah. NSW, who picked up Woonallee Massie A500, the other top young spring drop South African blood sire, for the sale’s second top price of $12,500. They later added a top young heifer for $3,750 in a great day’s buying.

Lot 1, Woonallee Artic A59, by the now legendary BHR Three Sixes, followed and also sold for $12,500. The successful bidders were top SA commercial breeders and long time supporters of Woonallee genetics, James and Georgie McKay, Egremont, Lucindale. The fact the McKays were prepared to bid to this level, outbidding several stud breeders to purchase this high performance bull, goes a long way towards explaining why they consistently receive top end prices at commercial sales for their young cattle, as well as justifying such a price for a commercial bull.

Also making 5 figures was Woonallee Aspect at lot 5; another top Three Sixes son. This bull was much admired before the sale, with several astute people within the breed predicting he would top the sale. Ian and Maureen Heinrich, Greenways, were the successful bidders at $10,000; a value purchase price they were able to achieve primarily because of the high number of extreme quality bulls on offer in the sale. The Heinrichs were also prominent bidders last year; being underbidders on last year’s $21,500 top and later purchasing Waterfront’s 2nd top priced bull ($9,000) at that sale.

Bill and Elaine Sleep, ‘Billanbri’, Woolsthorpe, Vic have been prominent buyers of females in past Woonallee/Waterfront sales. They were back again this year, purchasing bulls for their 230 head commercial herd. They selected 3 bulls, paying to $7,000 and at a $6,000 average; all from the Waterfront offering.

Their $7,000 purchase was the equal top price for Waterfront bulls. While Waterfront did not receive the top stud prices in this sale (which was paid for the newer South African genetics offered by Woonallee) they had very solid and consistent support; in particular for their high quality draft of bulls.

Also paying $7,000 for a Waterfront bull were Corey and Prue Ireland, Onkaparinga Simmentals, Ivydell, Wagga Wagga, NSW. This was for Waterfront Admiral, a bull with excellent structure, muscling and sire power, yet he still had the great softness that is associated with easy doing cattle. This young bull had been used in a paddock mating situation in the Waterfront herd yet still weighed 928kgs despite the season. Corey and Prue later bought a top young Waterfront heifer for $2,750.

The Marriot family, Murroka Pty Ltd, Foster, Victoria, were back again after purchasing 3 bulls last year, to again be the equal top volume bull buyer (this year shared with the Sleeps). This year they purchased 3 high quality sires for a $6,833 average, including two Three Sixes sons @ $8,000 and $7,000.

C I & M K Bateman, Millicent, SA, picked up 2 bulls @ $5,500 and $4,750, while M J & S M Robertson, Hamilton, Vic, paid $3,500 each for 2 bulls, to be the other multiple bull buyers from the catalogue.

The 3 composite bulls from Woonallee, all sired by BHR Three Sixes, sold to $5,000 and averaged $4,323, with a lot of pre-sale interest shown in them.

Overall 15 bulls went to SA buyers, 10 to Victoria, 7 to NSW and 1(top price) to Qld.

The group of 8 Woonallee and 4 Waterfront heifers were much admired prior to the sale, with the results reflecting that level of interest.

Martin Rowlands, Genestar, Albion, Qld, spoke briefly presale about the industry and the Genestar testing system used by these studs. He backed his judgment and what he’d assessed in the genetics, by paying $8,250 for the top Woonallee heifer; buying in conjunction with Lou Allison, KBV Simmentals, Kallangur, Qld. This would be the highest unmated Simmental heifer price for a long time and eclipsed last year’s $8,000 top at this sale. She was sired by BHR Mystique and from Woonallee Lady Suzi Z9; offering a unique performance pedigree.

Joe and Joanne Peel, Haliotis Fisheries, Mallacoota, Victoria, were underbidders on this lot, but didn’t miss out on any others they had picked out. They purchased 6 stunning heifers, including the only Three Sixes daughter on offer from Woonallee for $6,500, plus the top Waterfront lot at $5,000. Their six purchases were secured at a $5,042 average, giving their stud a real boost. They also purchased 3 top females last year.
 
Peter and Toni Rauchle, Springside Simmentals, Pittsworth, Qld, accompanied the Rahleys down from Queensland and went home with 3 high quality heifers after also purchasing 3 last year. They paid from $2,000 to $3,500 for their successful bids but competed strongly with the Peels on the other lots, appreciating the quality on offer.
Brad Creek, Six Creeks Simmentals, Mt Gambier, was the only South Australian to get a look in on the females when he successfully bid $3,250 for one of the 2 pregnant recipients on offer. The other went to Fred Schuetze, Buzzard Hollow Ranch, Texas, USA, with whom Woonallee has a strong stud breeding relationship.

Sale Summary

Bulls (Simmentals & Simmental Cross)
34 offered    33 sold
Top     $21,000     ($21,500 in 2006)
Ave    $6,159       ($6,551 in 2006)

Heifers
12 offered & sold
Top    $8,250       ($8,000 in 2006)
Ave    $4,417       ($3,775 in 2006)

Pregnant Recipients

2 offered & sold
Top     $3,250        ($4,000 in 2006)
Ave    $2,875        ($4,000 in 2006)

Sale Gross    $262,000
Sale Agents    Elders Ltd
Auctioneers    Leigh Allan & Ben Finch

 
Woonallee Kaino with Gary & Jacqui Rahley, Aussie Downs Simmentals, Clifton Qld, with Tom Baker, Woonallee 
 
Above: Woonalle Kaino topped the 3rd Premier Genetic Woonallee/Waterfront Simmental Sale when he sold for $21,000 to Gary and Jacqui Rahley, Aussie Downs Simmentals, Clifton, Qld. They are pictured in front of this impressive young sire with Woonallee principal Tom Baker (right). Together the Rahleys and Baker families will market semen in the bull.
 
Marty Rowlands, Genestar, Albion Qld

Above:
Marty Rowlands, Genestar, Albion, Qld is pictured in front of the sale heifers at the Woonallee/Waterfront Simmental sale, where he paid the top heifer price of $8,250. This purchase was in conjunction with Lou Allison, KBV Simmentals, Kallangur, Qld.
 
Marty Rowlands, Genestar, Albion Qld 
 
Above: Marty Rowlands with the actual heifer purchased.
 
 Joe and Joanne Peel, Haliotis Fisheries, Mallacoota, Vic, along with their stud manager Brett Cowen and his wife Anna
 
Above: Joe and Joanne Peel, Haliotis Fisheries, Mallacoota, Vic, along with their stud manager Brett Cowen and his wife Anna, were the biggest volume buyers at the 3rd Woonallee/Waterfront Simmental Sale. They purchased six heifers to $6,500 and at an average of $5,042 and are pictured in front of some of their purchases.
 
 Waterfront’s Matt Parker is with Elaine and Bill Sleep, ‘Billabri’, Woolsthorpe, Vic
 
Above: Waterfront’s Matt Parker is with Elaine and Bill Sleep, ‘Billabri’, Woolsthorpe, Vicand in front of the $7,000 Waterfront bull they purchased. They were the equal biggest volume bull buyers in the sale, purchasing three bulls, all from Waterfront for their 230 cow head.
 
Corey Ireland, who runs Onkaparinga Simmentals, Wagga Wagga, with his wife Prue, is pictured with Waterfront’s Matt & Tracy Parker 

Above: Corey Ireland, who runs Onkaparinga Simmentals, Wagga Wagga, with his wife Prue, is pictured with Waterfront’s Matt & Tracy Parker and the impressive Waterfront bull he purchased for $7,000; the equal top Waterfront price at the sale.
 
Key interstate bidders at the Woonallee/Waterfront sale were Marty Rowlands, Albion, Qld (top heifer @ $8,250); Shelley and Derek Piper, Coolah, NSW (1 bull @ $12,500 and 1 heifer @ $3,750); and Toni and Peter Rauchle, Pittsworth, Qld (3 heifers to $3,500). 
 
Above: Key interstate bidders at the Woonallee/Waterfront sale were Marty Rowlands, Albion, Qld (top heifer @ $8,250); Shelley and Derek Piper, Coolah, NSW (1 bull @ $12,500 and 1 heifer @ $3,750); and Toni and Peter Rauchle, Pittsworth, Qld (3 heifers to $3,500).