Woonallee Elite Production Sale

9 December 2011

Dear Simmental Enthusiast,

It gives us great pleasure to invite you to our 5thElite Production sale, to be held on the 9thof February 2012 at 2:30pm. 2012 marks our 40thyear of breeding Simmental cattle, and what a wonderful experience it has been.  We have met many great people, both in the stud and commercial industry in Australia and throughout the world and we look forward to celebrating this great achievement with as many as possible at our annual sale.

Our sale draft of bulls once again carries the “Woonallee stamp” of easy doing soft cattle, with strong carcase characteristics and efficiency traits needed to maximise productivity and profitability in today’s cattle industry. We have catalogued 50 high quality Simmental & Composite bulls by our world renowned sire battery, and we are confident they will impress you upon inspection. 

To celebrate the 40thyear we have catalogued a truly special feature lot; “The Pick of the 2011 drop heifer calves”. This unique opportunity will give you the chance to secure the very best we have to offer here at Woonallee. We will also offer a great line of 30 females; both PTIC and open, so there will be plenty of choices when making your selections.

We would also like to take this opportunity to inform you of some subtle changes to our pre-sale marketing campaign. Our annual Elite Production sale DVD will now be available to download from our updated website from the 20thof December. This DVD will feature many of our top lots and will give you the opportunity to have a visual preview of our offering. This new format will allow us to regularly update the photos and will be accessible for all to view whenever you want.

In another new development we will be sending out our e-newsletter via email, starting in early December.  Each week this will feature a new star lot and the last information you will need in the lead up to our sale. For those who would like to receive this e-newsletter please feel free to fill out the information box on our website, or contact Nina at our office on: nlonergan@bakergroup.com.au.

The catalogue will be sent out as normal early in the New Year and it gives comprehensive coverage of each lot available on the day. If you require any further information, please feel free to contact me or any of the team at Woonallee and we will be more than happy to help you.

In closing, I would like to thank everyone who has helped make these 40 years so memorable for us. It has been a wonderful experience and a great foundation as we look forward to servicing the beef industry for many years to come.

Kind Regards


Tom Baker